Medical Technology * Go-To-Market Academy: Market Access for Medical Technology

Market Access for Medical Technology – a two days introductory workshop

The German health care market is complex. This seminar provides you with a solid overview on reimbursement in the inpatient and outpatient setting. You will learn which sources you can use to analyse your “customers” and thus the size of your market. Our partners from Kalms Consulting will also share their expertise regarding stakeholder management and the interaction with key opinion leaders. Finally, there will be a session on pricing strategies.

A joint event from Innovation in Health, Kalms Consulting and EIT Health RIH Germany-Switzerland.

Day 1 (Wednesday 05.10.2022)

9:30 Opening & Welcome

9:45 – 12:00 Workshop Part 1

• Frameworks & Reimbursement
• ICD- and OPS-Classifikation
• DRG
• Market Research

12:00 Q&A

Day 2 (Thursday 06.10.2022)

9:30 Opening & Welcome

9:45 – 12:00 Workshop Part 2

• Stakeholder management & key opinion leaders
• Market development
• Value Pricing & Cost per Case
• Medical economics

12:00 Q&A

Presentation: Kalms Consulting
Moderation: Ida Scholz & Sebastian Meuer

Language: English

Supported by the Ministry of Science, Research and the Arts Baden-Württemberg

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The Go-To-Market Academy is an online seminar series from Innovation In Health. All seminars are held by experts in their field and are free of charge!

Next seminar: “Digital Health Reimbursement: Digital Health Applications in Germany” will take place on the 18.10.2022.