4C Close-up webinar | Patient vs. physician: marketing mix from launch to scale-up

In the competitive healthcare industry, effectively engaging both patients and healthcare professionals is critical for success. These audiences have distinct needs that require tailored marketing strategies. At the same time, young MedTech startups often face resource constraints, making it challenging effectively target both audiences. So, how can you define the right marketing mix for your product?

Join the next 4C Close-up webinar with Matthias Schurig, Managing Director Germany at the digital health scale-up Oviva AG. Matthias will share insights from Oviva’s marketing journey from product launch until today, from patient focus to physician focus. Together with Christian Dorn, Startup Coach & Consultant at Medical Innovations Incubator, he will discuss how to approach doctors, how this interacts with patient marketing, and how to find the right marketing mix.

• When? January, 16, 2025, 4-5 pm CET
• How? Register here for the free webinar: https://bit.ly/4c-closeup